UI/UX DESIGN | STARTUP | MOBILE
A mobile app that helps college students and job freshers living in a new place away from their families to get regular home-cooked meals.
Tiffin Adda is a startup initiative that connects freshers in new cities with local home chefs and caterers. College students/job freshers living in a new place away from their family can get regular home-cooked meals and home chefs/caterers can expand their reach to a broader audience and grow their business.
Market Analysis, User Persona, Design Systems, Hi-fi Prototyping, Information Architecture, Interaction Design
I was the only designer in the founding team
How do we help people to find home-cooked meals at their new place?
Substantial life-changing transitions happen when young adults finish high school to start college or working life. There are tons of job freshers and college students who shift to a far place from their homes. When independence increases, young adults are continuously challenged to make healthy food choices. But due to time constraints, study stress, and various other reasons, they tend to choose easy access to junk food which is also pretty cheaper compared to healthy meals. These unhealthy dietary habits are among the factors that can have adverse effects on weight status in young adulthood.
Some people who really prefer nutritious healthy food struggle to find them in a new place. There are some local home cooks and caterers who love to make delicious meals and serve them to struggling populations, but there is not any service/platform which connects these two groups.
By creating a platform that connects people and home chefs
An initiative can be made to make a platform that helps both of them. College students/job freshers living in a new place away from their family can get regular home-cooked meals and home chefs/caterers can expand their reach to a broader audience and grow their business.
Getting home-cooked food is now made easier with Tiffin Adda
Narrowing down the focus by defining target users
College students who struggle to get home-cooked meals. They often eat unhealthy, because they mostly have to rely on fast-food and other unhygienic street food.
People who are doing full-time jobs and don't have enough time to make food for themselves are being led to eating ready-made fast foods to complete their meals.
Local caterers who do not have any service that helps them grow their business to a larger audience.
Local home cooks/Tiffin providers who love to cook and serve but do not have any service that connects them to more customers.
Tackling the problem through User surveys and Competitive analysis
I aim to come up with research questions that will influence my design process at the start of every project. I used user surveys and competitive analysis to get a holistic overview of the current scenario.
At the end of the research, I intended to acquire answers to the following questions related to consumers.
How do students and job freshers take care of their health at a new place?
What new challenges are people facing with daily food requirements?
How do they find home-cooked meals and what are the ways in which they are delivered?
What opportunities exist for a web/app solution to ease some of our users’ struggles and what devices do they use most?
And following questions related to vendors.
How do they find customers?
What new challenges do they face in delivering the meals regularly?